iPhone 15 sales up 10% over iPhone 14, says Wedbush analysts

Exploded view of the iPhone 15 Pro Max

Investment firm Wedbush reports that sales of the iPhone 15 range are much stronger after launch when compared to the iPhone 14, with the iPhone 15 Pro Max doing exceptionally well.

“The mix is heavily skewed towards iPhone 15 Pro/Pro Max with Pro Max exceptionally strong in the US, China, India, and parts of Europe,” it continues. “In India we believe pre-orders are up close to 25% YoY and also looking strong out of the gates importantly in China which remains front and center for the Street given recent noise coming out of the region.”

“Our Asia supply chain checks this weekend give us increased confidence that iPhone units should be roughly 85 million units out of the gates,” says Wedbush, “and could be close to 90 million as eye-popping carrier promotions already underway will be a major catalyst for upgrades into holiday season.”

“We believe iPhone units should level out in the 225 million unit range in FY24… as Cupertino has a massive pent-up installed base upgrade cycle now underway,” says the note. “This speaks to the underlying demand story that Apple anticipates for this next iPhone release with our estimates that ~250 million+ of 1.2 billion iPhone users worldwide have not upgraded their phones in over 4 years.”

Despite the greater sales of the iPhone 15 at launch, that figure of 225 million iPhones for the year is what Wedbush previously predicted for the year. Consequently, Wedbush is maintaining its $240 target price for Apple.

Source : https://appleinsider.com/articles/23/09/18/iphone-15-pre-orders-up-10-worldwide-year-over-year-says-wedbush?utm_medium=rss

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