Google adds its Bard chatbot to Gmail, YouTube, Docs and other apps

Google today announced it is embedding its conversational,Bard chatbot into many of its most popular apps, allowing users to get human-like responses to questions, summarize Gmail messages, and search Google Docs and Youtube.

Bard is in heated competition with other top generative AI technologies, including OpenAI’s ChatGPT and Microsoft’s Bing conversational AI tool (which is also based on ChatGPT). Microsoft has added ChatGPT functionality to its suite of Microsoft 365 business productivity and collaboration apps through its own Copilot chatbot assistant.

Google and Microsoft are going after internal use cases for chatbots to improve employee productivity, and Salesforce is now making a play for their domain, according to Max Ball, a principal analyst with Forrester Research.

“There is value in having a conversation with a smart assistant who can get you answers to all your questions and write it all up for you in an appropriate manner. But when systems can gather specific information that is generally buried in back-end systems, and perform actual tasks, the value goes to another level,” Ball said.

Earlier this month, Salesforce released the latest version of its chatbot, Einstein Copilot; it is a conversational assistant baked into the workflow for every Salesforce application. The app allows users ask questions in natural language, and receive and get answers from proprietary company data from Salesforce Data Cloud.

Like Copilot, which can automate tasks and act as an assistant in Word, Outlook, Teams, Excel, PowerPoint, and other applications, Google said its new Bard Extensions acts as a natural language assistant that can search for information across Google apps. Users can search through Google Docs, summarize Gmail messages, and even help plan trips and check airline prices on Google Flights.

Copyright © 2023 IDG Communications, Inc.

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