Tripp Mickle / New York Periods:
Apple indications a multiyear NFL deal to have Apple New music exchange Pepsi as the key sponsor for the Tremendous Bowl halftime present sources: the NFL desired to cost ~$50M — Apple’s pursuit of an N.F.L. media package deal has broadened to contain a sponsorship of one particular of TV’s most-watched gatherings.
Resource : http://www.techmeme.com/220923/p2#a220923p2